At Adexone, we prioritize the privacy and security of our partners, advertisers, publishers, and end users. This Privacy Policy explains how we collect, use, and safeguard data through our website (www.adexone.com), ad platform, APIs, and associated ad-tech services.
1 Scope of This Privacy Policy
This Privacy Policy applies to information collected or processed across our services:
- Visitors and Clients: Individuals who browse our website, log into advertiser or publisher portals, or communicate with our team.
- Ad-Tech Platform Services: Data processed via XML feeds, RTB connections, JavaScript tags, display ads, and tracking pixels on behalf of our advertising and publishing partners.
2 Information We Collect
Adexone primarily collects and processes Non-Personally Identifiable Information (Non-PII) to optimize digital ad delivery without identifying individuals directly:
Technical & Device Data
Browser type, operating system, device manufacturer, screen resolution, user agent string, and truncated IP addresses for approximate geographic location.
Ad Interaction Data
Ad impressions served, click events, engagement rates, domain names, timestamp, and referring URL paths.
3 How We Use Data
- Targeting & Optimization: Delivering contextual and audience-targeted ads that provide value to consumers while maximizing ROI for advertisers.
- Fraud Prevention & Brand Safety: Filtering bot traffic, click spam, and invalid impressions using industry-standard verification mechanisms.
- Performance Reporting: Generating real-time analytics, revenue metrics, and conversion tracking for our publishers and advertisers.
4 Data Security & Protection
We employ industry-standard administrative, physical, and technical safeguards to prevent unauthorized access, loss, or misuse of collected data. All sensitive communications utilize SSL/TLS encryption.
5 User Choices & Opt-Out
Users have full control over their advertising preferences:
- Browser Settings: You can configure your browser to reject cookies or alert you when cookies are placed.
- Mobile Device Settings: On iOS and Android devices, you may enable "Limit Ad Tracking" or reset your advertising identifier.
- Opt-Out Platforms: You can opt out of interest-based advertising via the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI).
6 GDPR & International Compliance
Adexone respects global privacy regulations including the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA). For European Economic Area (EEA) traffic, IP addresses are anonymized by masking octets to prevent personal identification.
7 Policy Updates & Inquiries
We may periodically revise this Privacy Policy to reflect technical enhancements or regulatory updates. Any changes will be posted on this page with the effective date.
Have Questions?
If you have inquiries regarding our data practices or wish to exercise privacy rights, please reach out to our team or write to our registered office: